For Distributor Model Considerations: The top 4 reasons of why people choose CBEC. Tmall Helps brands that are already established in China and looking for large sales to Chinese consumers. The more important access to information opens their mind to others countries. On one hand, they want to show their purchasing power; on the other hand, better product quality is also an incentive they pursuit. Tmall Global is … In general speaking, Tmall Global helps brands enter the Chinese market through cross-border e-commerce channels with limited regulation requirements and a minimum quantity of sales. • UV – Brand awareness – User Viewership By founding Tmall Global, Alibaba opened the Chinese market to Western brands. To expedite the growth of the cross border eCommerce market and eliminate the traditional trade barriers such as regulation registration, the Chinese government has been consistently working towards making the environment more favorable for cross border eCommerce in the last few years. 3. The platform allows a brand to sell across borders without having to go through China’s strict product registrations. Alibaba group officially launched it on February 19, 2014. 17/F, 80 Gloucester Road, Wanchai, Hong Kong. Create new account. • How to increase repurchase rates and conversion rates of sales. More brands and products will be introduced. Why Tmall Global? “Tmall promises to sell ‘authentic brand with a guarantee’ on its portal page and charges each shop 10,000 yuan as deposit every year for the certification mark. In 2018, the first grand opening of China International Import Expo, China government stated that it will be more than US$30 trillion worth of goods and US$10 trillion worth of services imported from oversea in the next 5 years. You also have the option to opt-out of these cookies. The Complete Guide to Tmall Global with Cross-Border E-commerce in China, Understanding the Halal Cosmetics: Concept and Certification, 15 Countries including ASEAN, China, Japan, South Korea, Australia, and New Zealand Signed RCEP, the world largest trade agreement, Cannabidiol (CBD) Cosmetics in China: Regulation and Market Analysis. Here's everything you need to know about selling there. The brand owners can manage the flagship store by themself or through the help of a Tmall store operation Partner(TP). } Tmall Global does not authorize any institution as the agency for the recruitment of merchants temporarily. listeners: [], This is necessary to avoid the problems associated with its squatting by Chinese companies, which can then stop the shipment of goods or even its sale to China. In order to set up a TMall shop, you must submit a brand application for approval. • Sell-Out Rate The goods must directly come from the store brand trademark holder. The goods sold by the merchants can be traced back to the class-35 trademark holders of the store brands and the corresponding trademark holders of the goods. Having a registered business entity determines whether your brand can sell on Tmall or Tmall Global. (function() { • Strategies that TPs intend to employ to build a healthy line of SKUs or how to attract customers to the store With the fast growth of e-commerce and digitization payment, China becomes the largest online retail market in the world.  Chinese consumers prefer to spend money on quality and cost-effective products. Every Tuesday and Friday, WTR presents a round-up of news, developments and insights from across the trademark sphere.In our latest round-up, we look at how Microsoft’s bid for TikTok is still on the table, Victoria Beckham launching on Tmall Global, Kappa Japan (and associated IP assets) sold, Monster Energy in a dispute with Bang Energy, and much more. Tmall Global is a significant step for Alibaba in cross-border e-commerce. The applicable transaction is the total of the product price and logistics fee: Alipay Service Fee = ((Product Price) + (Logistics Fee))* 1%. Typically these stores focus on one product category with multiple brands under their management. It’s mainly for international businesses to sell brand name goods directly to Chinese consumers. Any merchant operating on Tmall Global must pay a software service fee based on a certain percentage of their sales (referred to as “rates”). In addition to Japan, the US, Australia and other favorite traditional countries, sales in niche countries are also growing fast. Therefore, the demand for good quality imported products has resulted in a booming cross border eCommerce (CBEC) market. This model will save the brands to open and operate the stores by themselves. Requirements for Tmall Global Tmall has the largest B2C sales market. Currently, Tmall Global takes the initiative to attract investment. Intellectual Property Services. The store running entity needs to be an overseas entity company. Free global trademark search by text or image. The percentage of product categories from different countries. The Top three CBEC’s market share has exceeded 60% of the whole market. Up to now, there are 17 national pavilions on Tmall Global. • Consistent increase in unpaid traffic and daily sales For a foreign brand to operate on Tmall, you will need a Chinese legal entity, a Chinese trademark, a Chinese corporate bank account, governmental product approvals, and a warehouse and logistics within China. If Merchant is a brand owner, they shall provide the trademark registration certificate for their products. This type of store is for invitation only. The buyers repeating purchase plays a dominant role in Tmall Global. What is Tmall? These cookies will be stored in your browser only with your consent. The consolidated order is air-shipped to China and then delivered to end consumers (max. This method is not usually recommended because delivery times cannot be guaranteed and the cost is high. This is the fastest and most cost-effective delivery option (max. Any merchant operating on Tmall Global must pay a security deposit. Tmall(named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. Please check the following table to see the major differences: Chinese consumers will make all payments in RMB via Alipay, Alibaba’s payment solutions platform. CND relax Hemp control, Does the opportunity for cannabis cosmetics in China has come? It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. To open a flagship store on Tmall Global the products shall have the relevant trademark registrations in Hong Kong. • Return of Investment for Paid Traffic If a store that meets the above conditions needs to sell goods of brands of non-designated industries, it must provide a first-level authorization from the brand side of the store. Consumers are becoming more and more diverse in their health claims. What is Tmall Global – A Guide on How to Open Your Store, Tmall Global Merchant Acceptance StandardsÂ, List of Main Business Categories of Tmall Global(2018)Â, 10 Most Popular Social Media Sites in China (2020 Updated), Luxury Brands: Localizing For Chinese Luxury Consumers, Double 12: The Sequel to Alibaba’s Single’s Day, 5 Ways to Pay Suppliers in China: An Analysis on The Pros & Cons, A Quick Guide on How To Optimize Your Chinese Content Marketing, How to Sell in China: Top 3 China Cross-border E-commerce Platforms. Step #2: Submitting Your Application. A store that operates several brands in the same industries. A certain percentage will be levied as service charges for the transfer. Click here to learn more about How to Register a Global Alipay Account. Starting as an alternative to brand owners and licensed sellers who looked for a more premium alternative to Taobao, Tmall currently operates two different websites: Tmall.com (Tmall Classic) and Tmall.hk (Tmall Global). If you are a domestic player, you’ll have to head over to Tmall/Taobao. This type of store can be launched through invitation only. If you wish to gain business from the domestic market via Tmall, you will need to have the business registration, otherwise you can only consider Tmall Global and trade on the platform cross border. To open a flagship store as a brand owner on the Tmall Global platform, you need to provide a trademark registration certificate for your brand. In principle, the brand flagship store can only sell goods under the corresponding brand. It is important to note that each category and industry has different metrics, the following is a listing of some general considerations: https://rule.tmall.hk/rule/rule_detail.htm?spm=a2231.7837203.0.0.GaJwnD&id=8942&tag=self. The store can operate commodities of several overseas brands from different industries according to its actual offline or online sales. We help brands expand to China by building awareness, acquiring leads and generating sales. Tmall Global is one of the largest B2C Cross-border eCommerce platforms in China. The goods on Tmall Global are mainly imported. Save my name, email, and website in this browser for the next time I comment. In the coming years,  the increased purchase of overseas goods will still be a trend in China. Possess retail and trade qualifications overseas; 3. That is to certify that you are the real owner of that brand, and you would like to set up a store on Tmall to sell your brand to Chinese customers. While most brands have taken the initiative already, Tmall still hopes to bring nearly all large overseas brands onto the platform. WordPress Download Manager - Best Download Management Plugin, In Mainland China (Subsidiary or distributor). Besides, Kaola.com and JD Worldwide ranked second and third respectively. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Tmall Global was set up to help foreign brands enter the Chinese ecommerce market. Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China.It has over 500 million monthly active users, as of February 2018. Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017. This means that Tmall Global invites brands of their own volition to enter the Tmall Global marketplace. A Tmall Global English language website has been launched to streamline the onboarding process for international brands that want to sell on the platform. Tmall offers different business solutions for merchants entering the market. If you have interest, don’t miss this opportunity. We will be keeping a close eye on the developments and trends of Tmall Global. The products sold in Tmall Global shall all originated or sold overseas already and entered China through official Chinese customs channels through international logistics. This is also what China wants right now. 2. The first thing aspiring Tmall store operators need to know is that there are two different ways to host a store on the platform. Up to now, most of the products don’t require the support of returns, unless it is explicitly the merchant’s fault, such as delivering the wrong size or color of clothing. As a result, the import consumption is normalized and become a habit for most customers. Private brands or the brands of which the trademark owners directly provide exclusive authorization will be considered Brand Flagship Stores on Tmall Global. Tmall Global is a cross-border marketplace that debuted in 2014. Four logistics solutions are available to help overseas sellers import their products into China, all of which are provided through Cainiao(Alibaba’s data-powered logistics service): Brands pre-ship goods to Cainiao warehouses in China in anticipation of customer’s orders. Tmall Global, which celebrated its fifth anniversary in February 2019, was designed to make cross border e-commerce easier for global brands. Tmall Overseas fulfillment is cost-effective for brands that are willing to test the China market with minimum investment. Compared with  2015, the number of consumers of Tmall has increased 3 times in 2017, as well as the purchase frequency. Consumers can use Alipay to buy overseas imported goods just like shopping on Taobao. A Brief History - Fast Facts Tmall, is owned by Alibaba and is China's largest online marketplace. Tmall is an e-commerce platform for Chinese and international businesses to sell goods to consumers in Mainland China, Hong Kong, Macau and Taiwan. { In 2008, Taobao, Alibaba's C2C marketplace, spun off Tmall … In 2017, the number of these two generations is nearly 50% in Tmall Global, with a  40% consumption amount. Young generations become the new force of Tmall Global. It is a platform for Chinese consumers to buy domestic goods. event : evt, What products can I sell on Tmall? (This is for reference only. Tmall Global’s double 11 shopping festival. It is a new cooperation model to help overseas brands to test their potentials for China markets. TOF as the consignment solution is cheaper than opening a Tmall Global store, and it comes with less risk. The Tmall Global Ecosystem allows two paths for companies to drive sales and introduce products and build your brand: 1) the self-managed B2b Flagship Model, and 2) the Tmall Overseas Fulfillment (TOF) supplier model. } For cosmetics: Any Merchant operating on Tmall Global must pay an annual fee. Stores opened by offline chain supermarkets and marketplaces that operate product categories of a single industry (such as clothing, maternal and infant supplies, beauty products, personal care products, etc. By using CosmeticsBridge, you accept our. Brands could also use non-Cainiao services such as DHL, FedEx, etc. To sum it up, Tmall Global stores are great for established big brands. This is absolutely necessary. It can be set up on Tmall China or Tmall Global. Following is the table to compare three business models: * Tmall Partner (TP) runs the store operations on brand’s behalf on the Tmall Global platform. • Inventory Turnover Rate In the last quarter, Tmall ranked the first in the CBEC market with a 27.6% market share. This website uses cookies to improve your experience while you navigate through the website. While they are constantly searching for new vendors, the world is a large place and getting in contact with them can bring your brand to their attention and give you a chance to receive an invitation to the platform. • Marketing Investment (who bears the expense)– ROI, Tmall Global Merchant Acceptance Standards. Alibaba Tmall is an extension of Taobao marketplace, focusing on brand products in China. • Minimum purchases that must be met per shipment or month All Tmall Global shops are equipped with Chinese inquiry service and after-sales services. Tmall China Only brands with a trademark such as ® or TM can have a flagship store. And as the COVID-19 pandemic stirs the industry into further digitalization, global luxury houses are now resorting to e-commerce more than ever. Stores opened by offline chain supermarkets, marketplaces, online B2C website brand trademark owners, or exclusive entities directly authorized by the trademark owners on Tmall Global. In 2018, Tmall Global is still a great chance you can’t miss. For your convenience, here is an example of a TP that is providing a Commission Model Approach for the Merchant. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Furthermore, the authorization documents of the owner of the trademark (trademark) must not be subject to regional restrictions and the validity period must not end before December 31, 2013. Logistics information must be trackable throughout the length of the process. As the leader of the CBEC in China, Tmall Global has a great potential for development and innovation. callback: cb Trademark for the brand. They must only sell products within their designated category. Phone. • Suggest new product lines that can be introduced on the store Beauty skin care products are becoming the main consumption objects, accounting for 30 percent of Tmall Global’s total sales. Cainiao consolidates orders from different brands. Individuals and companies without a recognized brand can only open a store on Taobao. Be the brand owner or authorized agency or possess the purchase voucher; and 4. info@novoclaimshk.com. Tmall Global purchases from brands/suppliers directly. It is a platform for Chinese consumers to buy domestic goods. Tmall Global focuses on foreign companies that want to enter the Chinese market with original and authentic brand products of high quality. window.mc4wp.listeners.push( Companies that want to take advantage of Tmall Global must meet following requirements: be registered abroad; have a dealer network; proof of trademark and intellectual property; only sell 100% authentic goods; Start your eBusiness in China Another common method for purchasing overseas products is through Daigous, an agent who travels overseas to buy products in person. Its main competitors include VIP.com, JD.com, and Xiaohongshu, as well as established high-end daigou sellers. Companies registered outside of mainland China are eligible to participate on Tmall Global. Alibaba’s IPO on the New York Stock Exchange increased this massive ecommerce company’s brand recognition outside of China. Tmall Global - now and in the future. Click here to learn more about How to Register a Global Alipay Account. The second one is for Merchants who have approval from the brand to disperse and offer their Products in China; they would then be able to open a forte store. Since then, more national pavilions have appeared on Tmall Global one after another. Only companies located outside of China can use Tmall Global. Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- … Due to their passion for trying new things, especially the newest products and brands all around the world, they also become the main force of the sales growth in many small countries. : ( 852 ) 2781-5901 Whatsapp: +852 9227 6592 Wechat ID:.... Inquiry service and qu registration certificate for their products entities with direct first-level authorization from the store brand owners. Method for purchasing overseas products is through Daigous, an agent who travels overseas to buy domestic.! 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Will equip their stores with Chinese consultation and provide domestic after-sales service goods once consumers an. 2015, the demand for good quality imported products has resulted in a major outbreak by or! Online sales market through Tmall Global stores are great for established big brands process for businesses!, high quality increased 3 times in 2017, more than five that operates several brands the... Everything that falls into the B2B category goes away ] WordPress Download Manager - Best Download Management Plugin do... Product registrations good quality imported products has resulted in a booming cross border e-commerce ) product with... Brand is a group brand, it has covered 68 countries and districts, with overseas retail qualification cost high.
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