Illustrated. Theories of Mass Communication School of Journalism & Mass Communication Florida International University Spring 2015 (Updated 1-8-15) Wednesdays, 9:20 a.m. to 11:50 a.m. Marine Science, 113 Dr. Robert Gutsche, Jr., Assistant Professor 318 A, Academic 2 608-345-0717 (cell) rgutsche@fiu.edu tedgutsche or Robert Gutsche … One of the elements of mass communication that is the main characteristic of mass communication is the use of mass media as a tool to disseminate messages to a wide audience quickly and momentarily. Harris is an independent scholar. Some researchers apply the concepts to communication … Mass Communication Theories: Agenda Setting - M. E. McCombs & D. L. Shaw Cultivation Theory - G. Gerbner Framing Theory - E. Goffman Gatekeeping Theory Message Flow Model - G. Davie & T. … Below are 17 different types of communication … At first the word “Normative Theory” was pronounced in USA during the height of ‘cold war’ with communism and soviet. The fourth unit will discuss in detail the different theories of mass communication. Cloth, $4.25; paper $2.25, Social From well-crafted public relations campaigns designed to foster positive attitudes about a company to telling a story to con-vince a customer that a salesperson is honest, the theories … suasive communication. Faye. Below is a list of pages offering theory overviews and information. • Develop the ability to reflect and react on theories of media communication Through class discussions and a literature review, students will actively learn to analyze, compare and contrast the most common concepts and theories in media You can refer to the lesson, but try to recall as many as you can from memory. Theories of Mass Media 1. Robert S. Fortner is Professor of Journalism and Mass Communication at the American University in Bulgaria. Professionalism, a crusade toclean up the media and make it respectable and credible, followed the era ofyellow journalism; its objective was to eliminate shoddy and irresponsiblecontent. 62) Image Restoration Theory. ideas and culture can have in their turn on material conditions. Denis McQuail attempted to classify mass communication and media effects theories, distinguishing 4 main phases. 64) Information Theory. Siebert 2. History. ;'The Goals of Mass Communication Theory 12 The Effects of Mass Communication 12 y Changes in Mass Communication Theory 14 Critical Theory and Cultural Studies 15 Theoretical Questions Raised by Changes in the Media Environment 16 Conclusions 17 Key Terms 17 Discussion 19 References 19 PART II Scientific Method and Models of Mass Communication … The Authoritarian Theory . • Cognitive-Behavioral Theory: Theory suggesting that the way individuals construe or interpret events and … Link between the political society and mass media was first explained by the authors: 1. Prompts About Mass Communication: List Prompt: Make a list of at least four channels of mass communication. This theory was covered in a full chapter in previous editions and a pdf from the last edition in which it appeared is available. 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