Necessary cookies are absolutely essential for the website to function properly. Data is NRS - readership, not sales. Things are a little more balanced at the Telegraph, Guardian and Mirror, however, while at the Sun, Times, i, and Independent, it’s a rough 60/40 split towards men, and at the FT men make up an astounding 81 percent of the audience (whoever said business was a man’s world, eh?). Fewer UK adults use BBC TV channels for news compared to last year, while more are using social media ... – TouchPoints for newspaper readership – ABC for newspaper circulation – Comscore for online consumption. The consumption patterns those younger readers are forming now will become habits that stick with them for a good few years into their future, which includes getting their first proper job, and importantly, for advertisers, their first proper pay cheque. This category only includes cookies that ensures basic functionalities and security features of the website. Overall 64% of UK adults say they use the internet for news. The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at 45 and 46 percent respectively. These cookies will be stored in your browser only with your consent. Save my name, email, and website in this browser for the next time I comment. PAMCo has now replaced the NRS. Newspapers are a critical part of the American news landscape, but the newspaper industry has been hit hard as more and more Americans consume news online causing newspaper circulation to decline. The survey suggests that three years after the closure of The Independent’s print edition, the brand is still a force to be reckoned with – reaching 22m people a month, just fractionally behind the Telegraph on 22.7m. Key data points to which generations they’re attracting. Television's arrival in the 1950s began the decline of newspapers as most people's source of daily news.But the explosion of the Internet in the 1990s increased the range of media choices available to the average reader while further cutting into newspapers' dominance as the source of news. They said this compares to Facebook and Google’s total UK weekly reach of 38m and 38.5m respectively. The quarterly release provides an estimate of each newsbrand’s monthly readership reach in print and across various digital devices in the UK. But opting out of some of these cookies may have an effect on your browsing experience. The Sun. Unsurprisingly The Daily Telegraph has the oldest average readership, at 61 years old – considerably older than Telegraph’s chief content officer and editor-in-chief Jason Seiken has previously described the audience as: “Yes, the average age of a Telegraph newspaper reader is now over 50, but young audiences still love newspaper brands.”. The Sun remains the most read UK newspaper, according to data from the National Readership Survey. Top newspaper, website and magazine owners charted, Britain's top anti-terror cop attacks newspapers over 'publishing uncensored' extremist propaganda. Readership accumulation A measure of how much time it takes a publication to accumulate its full audience. The Times is considered the UK’s ‘newspaper of record,’ The Times is generally seen as a serious publication with high standards of journalism which puts it a few rungs above rag sheets like the Sun or Daily Mail. : 2. the group of…. The Independent readership surges after switch to online-only. People with a history of “significant” allergic reactions should not be given the new coronavirus vaccine, regulators have warned, after two NHS … My guess is that some people are accessing a newspaper by more than one method, e.g. Readership figures for The Guardian, the newspaper in . Required fields are marked *. ABC’s circulation data and the UK’s National Readership Survey’s time-spent-reading and readers-per-copy data. The Sun remains Britain’s most-read news brand, according to the latest figures for UK newspaper and website readership in 2018 released by Pamco (formerly the National Readership Survey). 22nd June 2017. Data as of August, 2020. Get all the big headlines, pictures, analysis, opinion and video on the stories that matter to you. UK Politics. Those just outside of the millennial age group – those aged over 35, that is – will easily remember a time before Facebook and Google. Your email address will not be published. i is committed to deliver your news combining intelligence with brevity, and depth with speed of reading, providing your essential daily briefing. The Independent audience is the youngest on average, at 43, while its sister paper, i, came in considerably older, at 50. The overall circulation of newspapers declined by 6.6% in 2014–15. ... RQ 8: The overseas popularity of UK national newspapers’ online editions. using a tablet and a phone but the total reach should be the number of individual people accessing the newspaper by any method in one month. Get the latest news, exclusives, sport, celebrities, showbiz, politics, business and lifestyle from The Sun readership definition: 1. the group of people who regularly read a particular newspaper, magazine, etc. Pamco said that Newsbrands’ digital readership is up 12 per cent year-on-year. Some of these figures are likely to be a little out of date, as not every paper regularly updates its audience demographic data available in advertising packages on their websites. The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just 14 and 15 percent respectively. Free title Metro is estimated to be the most-read print newspaper in the UK with a monthly reach of 9.5m people. For more information and the latest audience measurement data, please visit www.pamco.co.uk Written by Henry Taylor , 16 April, 2017, published on themediabriefing.com. These cookies do not store any personal information. The Independent audience is the youngest on average, at, Unsurprisingly The Daily Telegraph has the oldest average readership, at, The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at, The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just, The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at, The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just, Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with, The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with, Things are a little more balanced at the Telegraph, Guardian and Mirror, however, while at the Sun, Times, i, and Independent, it’s a rough, With the future of newspapers rapidly going digital and publishers racing to adopt or create sustainable business models that work online, the fact that. See more newspaper industry statistics. Access key advertising information for the Guardian newspaper including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more They also consume media in different ways and amounts, and on a wider variety of devices than their older counterparts. Since the 1950s, there has been a gradual decline in newspaper sales. Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with 28, 29, and 29 percent of their audiences constituting those in that millennial age range, respectively. It’s also worth taking a look at the age banding of print audiences, which offers a bit more detail: The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. 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